4th Annual Gilda’s Cup

The 4th Annual Gilda’s Cup event was held at St. John Fisher on April 1st, and many members of our PRSSA chapter helped to put it on. Gilda’s Cup is a charity event for Gilda’s Club of Rochester that The PRIMA Group, Fisher’s student run firm has put on for the 4th year in a row now.

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Every year we host several collegiate comedy improv teams, having them compete, being judged by professionals from the Rochester area. Our teams this year included SUNY Geneseo, Syracuse University, Buffalo State, LeMoyne, and SUNY Oswego. Our panel of judges included Virginia Butler from the D&C, Elvio Fernandes from the band Daughtry, Brother Wease from Radio 95.1, and Scott Pukos, from Rochester City Newspaper. All of the teams did a great job, but in the end, SUNY Oswego came out on top, and won the Gilda’s Cup!

This year in particular was a special event. Because Gilda’s Club of Rochester charity is in memory of Gilda Radner, and her husband Gene Wilder recently passed away, this year’s cup was dedicated to him. Therefore, the theme for the event was Willy Wonka and the Chocolate Factory, and overall it was a huge success! Along with themed decorations, snapchat filters, and food (like the very popular chocolate fountain), we raffled off baskets for people to win. All proceeds from ticket sales at the event, and from the basket raffles went to Gilda’s Club of Rochester.

There was a great turn out for the event this year, which is always nice to see considering The PRIMA Group, including members of our PRSSA chapter, have been working on putting together this event since September. We were honored to help out with this wonderful event, and cannot wait to do the same next year!

Special thanks to The PRIMA Group for putting on this event for the 4th year in a row, to Gianna Sarkis who was in charge of the event plus the rest of the Gilda’s Cup team, and Johanna Lester – the director of events from Gilda’s Club Rochester.

 

Author: Allie Rudy | Treasurer of PRSSA Tom Proietti Chapter

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4th Annual Gilda’s Cup

The 4th Annual Gilda’s Cup event was held at St. John Fisher on April 1st, and many members of our PRSSA chapter helped to put it on. Gilda’s Cup is a charity event for Gilda’s Club of Rochester that The PRIMA Group, Fisher’s student run firm has put on for the 4th year in a row now.

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Every year we host several collegiate comedy improv teams, having them compete, being judged by professionals from the Rochester area. Our teams this year included SUNY Geneseo, Syracuse University, Buffalo State, LeMoyne, and SUNY Oswego. Our panel of judges included Virginia Butler from the D&C, Elvio Fernandes from the band Daughtry, Brother Wease from Radio 95.1, and Scott Pukos, from Rochester City Newspaper. All of the teams did a great job, but in the end, SUNY Oswego came out on top, and won the Gilda’s Cup!

This year in particular was a special event. Because Gilda’s Club of Rochester charity is in memory of Gilda Radner, and her husband Gene Wilder recently passed away, this year’s cup was dedicated to him. Therefore, the theme for the event was Willy Wonka and the Chocolate Factory, and overall it was a huge success! Along with themed decorations, snapchat filters, and food (like the very popular chocolate fountain), we raffled off baskets for people to win. All proceeds from ticket sales at the event, and from the basket raffles went to Gilda’s Club of Rochester.

There was a great turn out for the event this year, which is always nice to see considering The PRIMA Group, including members of our PRSSA chapter, have been working on putting together this event since September. We were honored to help out with this wonderful event, and cannot wait to do the same next year!

Special thanks to The PRIMA Group for putting on this event for the 4th year in a row, to Gianna Sarkis who was in charge of the event plus the rest of the Gilda’s Cup team, and Johanna Lester – the director of events from Gilda’s Club Rochester.

 

Author: Allie Rudy | Treasurer of PRSSA Tom Proietti Chapter

fisher 5 signs

As students and guests walked throughout the St. John Fisher College campus this week, it was impossible not to notice the many faces around. Not faces of other students, but faces on posters that represent the five signs of mental struggling.

The Public Relations Student Society of America (PRSSA) Chapter on campus is participating in The PRSSA Bateman Case Study Competition and has launched a campaign,  fisher 5 signs , which will run until Friday, February 24  to raise awareness of mental health on campus.  As part of the campaign, 540 posters have been hung up around campus that represent the five signs of emotional suffering. The 540 posters represent the number of Fisher undergraduate students who could be struggling with mental health according to statistics from the National Alliance on Mental Illness (NAMI).

The fisher 5 signs campaign was designed to create a conversation about a topic that is often times neglected. These posters display and label the face of the 5 signs of mental distress, and refer viewers to the web page they created. The five signs that may mean that someone who be struggling with mental distress are personality change, agitation, withdrawal, poor self-care, and hopelessness. These attributes may be a sign of a larger struggle with mental health, and it is important that we acknowledge these signs in ourselves and others to seek care or help as early as possible. On the web page, fisher5signs.weebly.com, people can learn more about mental health in order to better understand the negative stigma, help resources, and how mental health is just as important as physical health.

Katey Padden, Content Manager of the Bateman Competition team comments, “It’s great to hear people asking about the posters all around campus… our goal was to create a conversation.”

On Wednesday, the Bateman team partnered with the Student Prevention & Outreach Team to host Wellness Wednesday. These teams collaborated to educate students passing by in the campus center, and engage over 30 students to sign the Campaign to Change Direction pledge, which can also be found on the fisher5signs.weebly.com website.

Team members include Jade Rood, Meghan Cleary, Katey Padden, and PRSSA co-presidents Olivia Rotondo and Alexandra Hristodoulou. The team has been consulting an advisory panel of experts in the subject of public relations, including alumni Kevin Kane and Nadine Krimow-General, along with active PRSA Rochester members Melissa Greco Lopes and Jim Mignano.

Visit the website, fisher5signs.weebly.com, and engage on social media using the hashtag #fisher5signs to become a part of the conversation!

Public Speaking Workshop: American Red Cross Youth Leadership Program

When Lilliana Sherwood from the American Red Cross approached the PRSSA executive board at St. John Fisher, asking if we would like to help out with their Youth Leadership Program, we couldn’t turn down the opportunity! For this Youth Leadership program, we were asked to run a workshop regarding public speaking. As our executive board is comprised of four Media management majors, we were eager to begin working on this project that is right up our alley.

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For the workshop, high school students from Monroe County schools came to St. John Fisher. Allison Rudy, Olivia Rotondo, Jade Rood, and Gianna Sarkis, along with the help of our PRSSA chapter advisor, Professor Arien Rozelle, led and facilitated the workshop. We decided that a mock press conference, about a fictional tornado that has struck, would be the perfect way for the students to practice public speaking while discussing communication in a disaster situation, tying in the learning objectives of the Red Cross.

We began by discussing public speaking: the importance of it, as well as the difficulties a speaker may face. Our audience of 24 high school students was lively and involved, sharing their insights with the room. We then watched an example press conference, and broke off into two classrooms, then again into two groups. Making sure each student got an equal chance to speak. For our activity, each student was either a member of the City of Rochester Mayor’s office speaking to the press, or a member of the press, asking questions and probing for information.

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The students were engaged and enthusiastic, making the activity fun for us and for them. While the students participated in the press conference, the facilitators recorded it so that we could watch it afterwards. This gave the students a chance to learn from, and get feedback regarding their public speaking. The workshop went quickly, and smoothly; it was a great success!

Thanks to Lilliana Sherwood for asking us to lead the workshop, as well as the rest of the Red Cross Volunteers who helped with the activity.

 

Author: Allison Rudy

 

Social Media Week

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A couple of St. John Fisher’s Media and Communications students created and ran Fisher’s first Social Media Week. The week long event featured speakers Monday November 14th through Friday November 18th, ranging from personal branding to social media analytics, and everything in between. Everyone on campus was welcome to attend, and each night had an impressive turn out.

The students that founded Social Media Week, Ashley Grates and Rachel Zalewski, are part of Fisher’s student run agency The PRIMA Group. With the help of other members of the group, namely Alexandra Hristodoulou, these students reached out to many Media professionals in the Rochester area, having them featured in events throughout the week.

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Leah Stacy and Pete Wayner speaking to their captive audience.

The week started with a Brand Yourself workshop on Monday, featuring Rochester professionals Leah Stacey: Communications Professor at Nazareth College and Co-founder of Upstate Social, and Pete Wayner: Content Manager at Dixon Schwabl. They spoke about how to get noticed, being known for something, and staying consistent to create a top notch personal brand, and starting now!

Tuesday featured Jess DiLuglio: Social Media Manager for Dixon Schwabl, and Jim Mignano: Senior Account Executive at Text 1oo. They were featured in a Jobs in Social Media panel, where they talked about what they do for their jobs on a daily basis, and some of the most important aspects of a job in social media. They finished with advice to the audience about things that will make us stand out when applying for jobs in the social media field.

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Craig Troskosky from Edelman Intel.

Craig Troskosky from Edelman Intel spoke at Wednesday’s Social Media Week event, discussing analytics, how important they are, and how to best use them when working in social media. He even used St. John Fisher’s very own Professor Arien Roselle’s social media accounts to demonstrate just how powerful a tool analytics can be, and showed how we all have an influence online.

Thursday night Rachel, Ashley, and Alexandra hosted a St. John Fisher Alumni Panel, which featured Mandy Bly: Account Coordinator at Launch Team Inc., Jill Alaimo: Account Assistant at Tipping Point Communications, Andrew Knoblauch: Social and Digital Media Supervisor at Dixon Schwabl, and Katrina Busch: President at Roberts Communications. The alums answered various questions about starting out and getting noticed in the workforce, what they do at their jobs now, and what they look for in interns. The panel provided lots of insight, and valuable advice to the audience of current Fisher students looking to make it into the same fields.

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From left to right: Mandy Bly, Andrew Knoblauch, Katrina Busch, and Jill Alaimo.

The week was capped off with a Do’s and Don’ts of Social Media panel comprised of Ashley, Rachel, and various students from Nazareth College. They talked about not sharing too much online, and the best ways to use social media to your advantage for communicating with professionals. The event ended with a discussion between panel and audience members about best uses of social media.

All throughout the week, the events were being live tweeted with the hashtag #SocialSJFC, and snap-chatted using a filter created by Ashley Grates. All in all, St. John Fisher’s very first Social Media Week was a grand success, and we hope to see it grow in the years to come.

Written by: Allison Rudy
Photo Credits: 
Social Media Week Logo: Ashley Grates
Brand Yourself Event: Arien Rozelle
Analytics Event: Alexandra Hristodoulou
Alumni Panel: Jake Allen 

Government Relations

Our chapter was pleased to have James Smith, Jessica Alaimo, Patrick Flanigan, and Donald Starver from the City of Rochester share insights on government relations. The four work in the Bureau of Communications and Special Events and made an interesting panel with their various backgrounds. Director, James Smith has had experience with both sides of political parties throughout his career. Donald Starver, Deputy has experience with business and marketing. Jessica Alaimo, Press Officer and Patrick Flanigan, Interactive Media Editor wrote for the Democrat and Chronicle.

When talking about the city’s messaging James mentioned how it’s crucial to be proactive and reactive. James and his colleagues said they are proactive by staying ahead of negative stories. They do this by thinking of positive visual stories, trying to defend the indefensible, and keeping negative stories short. Reactive responses and events tend to get the most headlines and attentions, this is why they require all tools and assets since you are starting with a disadvantage. As in any field, there are certain events you can’t predict that you must react to. Patrick, stated how as government practitioners you often have to consider things from a worst-case scenario. Regardless of the story the number one rule is to remain truthful, it is important to establish credibility so people have faith in the government.

Government communications and public relations are all about the messages that will drive your research, communication, programs, development, etc. In order to keep audiences engaged, keep a consistent platform. Don’t switch your messaging. Within their department every story has a connection back to the mission of the city. Although the strategy and goals for developing the city of Rochester haven’t changed, the tactics for communicating and supporting have, as Donald stated. Cities are dynamic therefore they are constantly changing. In order to keep communication interesting visual hooks and repetition are used.

Jessica ended our panel by saying her job makes her feel she is making a difference in the community everyday. This is because they create more jobs, safer neighborhoods, and create better educational opportunities for those in Rochester, NY.

For an internship with the city of Rochester go to http://www.cityofrochester.gov/internships/

What’s your type?

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Last month, we hosted a chapter meeting to discuss the different personality types and how to communicate in business. We invited guest speaker Karen Sims, the Vice President of People and Development at Dixon Schwabl Advertising in Rochester, NY.

Karen comes from a background in PR, which transitioned into a career in human resources when she discovered her love for internal culture efforts and assessment.  Following this passion, she introduced ‘Companies are people, too,’ a culture quiz that is administered on a company wide basis to determine personal overall culture personality types. This personality assessment generates a Myers-Briggs personality type for each individuals at Dixon Scwhabl, which they post outside their doors with a list of recommended communication practices. As a company, Dixon Schwabl is ENFJ- The Enthusiast, by no surprise given their energetic and fun culture. Ultimately, this assessment is used to celebrate everyone as individuals.

The Myers-Briggs Type Indicator is a personality assessment that classifies individuals as an indication of basic preferences. Based on the test results, each individuals is given a 4-letter personality type. The first digit labels E or I, based on your level of extroversion or introversion. This indicates how one recharges; whether you gain energy from being around others as an extrovert, or by being alone as an introvert. The second letter indicates how one handles situations with an S for sensing, or a P for perception. Third, we examine a person’s approach to getting information or facts and label it either J for judging, or F for feeling.

To better understand our own personalities and that of our peers, we decided to take the assessment ourselves! Each member in attendance took the test at 16personalities.com, and we took a moment to discuss.

Many of our members were shocked by the accuracy of their results. As we discussed, we explained our own preferences based on our personality types, and compared them to learn more about the various perspectives. We also discovered that some people’s types do not necessarily correlate with how others perceive them. For example, one member who was seemingly extroverted by the opinion of his peers, resulted to be introverted!

Understanding the different types of personalities and their preferences, we discussed communication and leadership tactics. As business communicators, we need to understand how to best approach situations with many different types of people. We learned that sometimes, we need to work in different ways with different people to accomplish the same goals. Karen Sims enlightened us with how this has benefited the culture at Dixon Schwabl, and we were glad to share this perspective with our members to take into their own professional experiences!

Thank you to Karen Sims for leading this session, and all of the members who attended with interest and energy!

SOURCES:
http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/
https://www.16personalities.com/
http://www.companiesarepeopletoo.com/

 

Written by Alexandra Hristodouloul, Chapter Co-President 2016