A few weeks ago, members of the Tom Proietti Chapter of PRSSA and the student-run firm, The PRIMA Group, took off for Indianapolis, Indiana with tightly packed bags and purses spilling with resumes and business cards, with the opportunity to attend the PRSSA National Conference, “The Crossroads of Public Relations.” With the support of our school and local agency, a group of six students and one faculty adviser attended the conference: Olivia Rotondo, PRSSA Chapter Co-President, Alexandra Hristodoulou, PRSSA Chapter Co-President, Claire Sauter, PRSSA Secretary, Claire Lupi, The PRIMA Group President, Alexandra Ormond, PRIMA Account Executive, Jade Rood, PRIMA Marketing Associate, and Professor Arien Rozelle.
In just our three days there, the conference offered a multitude of insights and opportunities for us as students and as leaders of Fisher’s PRSSA chapter and student-run firm. Over the course of intensive and helpful resume critiques, chapter development workshops, keynote speeches and panels, personal and industry-related discussion sessions, networking opportunities, and PRSA International Conference exhibition and speaker events, we filled out pages upon pages of notes, tweeted until we ran out of characters, collected over 60 business cards, and connected with over 120 other PR students and professionals around the country. Some of our favorite workshops and sessions informed us on the process of writing a “killer” job application; knowing “what works and when” for campaigns and candidates in political PR; and how to create the “perfect experience” for an audience when planning events.
We aren’t just bringing back notes and business cards, though. We have ongoing email communication with professional contacts, resumes that are more refined and quantified than ever, and to-do lists of chapter developments such as fundraising ideas and mentorship programs.
Our appreciation for the opportunity to attend PRSSANC 2016 in Indianapolis can never be expressed enough. We would like to thank the Media and Communication Department for its continuous support and facilitation of professional opportunities for students to engage in. A special thank you to Eileen L. Lynd-Balta, Assistant Provost, for her care and investment in student and club development, and Professor Arien Rozelle, for accompanying us at the conference, for advising our Chapter and firm, and for challenging
us to reach for more. Finally, thank you to Roberts Communication for your generous support of our clubs and students, and for allowing us the opportunity to present our conference insights and experience with the agency.
Interested in learning more about each session we attended, the keynote speakers, and the connections we made? Check out our twitter @SJFCPRSSA and the hashtag #PRSSANC.